Branding on Social Media - “Be a Changemaker”

Kandarp Bhatt delivered a comprehensive presentation titled “Branding on Social Media” as part of the Induction and Familiarization Program “Saksham-2022” for the 13th batch of PGDM students on 3rd August 2022. His session was packed with valuable insights on leveraging social media platforms to enhance brand presence and engage effectively with target audiences.

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Key Points Covered in the Presentation:

  • Social Media Statistics Kandarp provided up-to-date statistics demonstrating the extensive use of social media globally, emphasizing the potential reach and impact brands can achieve across different platforms.
  • Defining Your Value He discussed how brands could define and communicate their value to their ideal customer by creating compelling brand statements and profiles tailored to customer traits and preferences.
  • Creating Compelling Content The presentation detailed strategies for creating engaging content that resonates with audiences, including using analytics to guide content decisions and emphasizing quality over quantity.
  • Targeting Your Audience Kandarp outlined techniques for targeting and retargeting the audience effectively, utilizing platform-specific tools to enhance visibility and engagement.
  • Practical Implementation Steps He laid out step-by-step actions for brands to establish and refine their social media presence, from setting up profiles to maintaining active and engaging communications.

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Student Engagement

The session saw active participation from students, who were keen on understanding how social media could be strategically used for branding. Questions revolved around how to align social media strategies with broader marketing goals, reflecting a deep engagement with the content presented.

College Authorities & Session Atmosphere:

College authorities facilitated a conducive atmosphere that was ideal for an interactive and educational presentation. Their support was evident in the seamless integration of multimedia tools and the encouragement of student interaction, which enriched the learning experience.

Interaction with Other Speakers:

Kandarp’s presentation was part of a broader series where multiple speakers contributed their expertise on various aspects of professional development. The collaborative environment allowed for a rich exchange of ideas and strategies, highlighting the interconnectedness of various marketing and branding facets.

This session by Kandarp Bhatt provided the students with not just theoretical knowledge but practical insights and tools essential for navigating the complex world of social media branding. His direct involvement and responsive interaction made the session particularly impactful, inspiring students to apply these learnings in real-world scenarios.