Importance of Digital Marketing for Businesses - “Determined to Succeed”

Kandarp Bhatt delivered a detailed presentation on the “Importance of Digital Marketing for Businesses” during the Reorientation Program “SANKALP 2022” for the 12th batch of PGDM students on 28th July 2022. His comprehensive session covered a wide range of strategies and solutions to the challenges faced by businesses and marketing professionals today.

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Key Points Covered in the Presentation

  • Major Marketing Challenges Kandarp discussed strategic, cost-effective marketing, demonstrating ROI, training teams, hiring top talent, customer experience, reaching global audiences, brand management, and customer retention.
  • Solutions to Marketing Challenges He emphasized digital marketing as a cost-effective solution with high reach, enhancing brand awareness, influencer engagement, measurable results, and increased ROI.
  • Types of Digital Marketing The session explored various digital marketing types, including Social Media Marketing, SEO, Content Marketing, PPC Advertising, Email Marketing, Influencer Marketing, Affiliate Marketing, and Mobile App Marketing.
  • Traits of Successful Marketers Traits discussed include strategic mindset, budget savvy, analytics skills, leadership qualities, and having a strong network.
  • Digital Marketing Process He outlined a detailed process from research and strategy creation to promotion, analysis, and optimization.
  • Conclusive Strategies Kandarp concluded with strategic advice for improving digital marketing effectiveness through disciplined people, thought, and actions.

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Student Engagement:

Students were highly engaged, asking questions about how digital marketing tactics could be applied in various industries and what digital marketing trends they should focus on. This interaction underscored the relevance and importance of digital marketing skills in today’s business landscape.

College Authorities & Session Atmosphere:

The college authorities provided a well-organized and conducive atmosphere for the session, which was instrumental in facilitating effective learning and interaction. The professional setting helped maintain a focused and educational environment.

Interaction with Other Speakers:

Kandarp’s session complemented other speakers’ presentations, which covered various aspects of business and marketing. His insights on digital marketing provided practical applications that were appreciated for their depth and relevance, creating a comprehensive learning experience for all attendees.

Overall, Kandarp Bhatt’s presentation at “SANKALP 2022” was a cornerstone event that highlighted the critical role of digital marketing in modern business strategies, equipping future professionals with the necessary tools and knowledge to succeed in the digital arena.