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A Software Advice survey reports that 90% of patients check out online reviews to examine physicians. And 71% of the respondents accepted that they bank on online reviews to discover a new doctor. It indicates that patients rely heavily on online resources to seek healthcare information before making a final decision. So as a healthcare organization, whether you are just starting your practice or you have been in the healthcare industry for ages, if your online presence is weak, the chances of your steep growth are few and far between.
You can't make progress in today's fiercely competitive environment if you do not work towards strengthening your online presence. You have to take concrete steps towards fully digitizing your practice or company and then fuel your digital marketing efforts to promote your business.
In other words, you must use your time and energy towards making your products and services available to those who need them the most. But considering that you do not deviate from your core responsibility, it's better that you hire digital marketing services from a reputed company. Investing in healthcare digital marketing will allow you to expand the reach of your practice among healthcare aspirants. It is a profitable investment decision as it makes it possible for you to reach your customers via online platforms easily. When you offer online services, you automatically serve more people.
Facts & Figures That Indicate How Significant Is Healthcare Digital Marketing For Your Practice
- According to a report, 91% of the respondents agree that online communities play a world of difference in influencing their healthcare decisions.
- Over 83% of healthcare providers implement a content marketing strategy to reach their customers.
- Nearly 77% of people who check out healthcare information online rely on search engines like Google and Bing.
- More than 70% of people who look for online healthcare information depend on the information available on the first page of the search engine.
- Nearly 60% of people on social media find the information shared by healthcare professionals trustworthy.
- Almost 44% of users who use a mobile device to check out hospitals successful schedule their appointment.
The above information is evident enough that how significant is it for you to invest in healthcare digital marketing services to grow your reach among your potential customers. As a doctor, physical therapist, and dietician, if you offer online services, you stand an excellent chance to meet the needs of your patients instantly.
The digital agency you hire for healthcare digital marketing services will implement innovative techniques to grow your online presence. For example, they will use techniques like search engine optimization, Pay-Per-Click (PPC) advertising, content marketing, social media marketing, mobile marketing, and email marketing to promote your healthcare practice and services.
Benefits of hiring healthcare digital marketing services and building a robust online presence
Better Visibility on Google
Healthcare digital marketing techniques like SEO, content marketing, and social media marketing improve the performance of your website, help you gain credibility, get more traffic, and eventually increase your search engine visibility. In a nutshell, it popularizes your business, thereby raising your chances of growth multiple times.
Helps In Offering Quick Healthcare Assistance
One of the biggest reasons patients seek online healthcare services is to get quick guidance from healthcare professionals without stepping out of their homes. From patients who can't afford to travel to a healthcare facility to those far away from a good hospital's reach, online healthcare services make it possible for them to get quality assistance immediately. Being able to offer your services online is beneficial to you as well as your patients.
You Can Be Available to Anyone At Any Part of the World
You don't have to be bothered about your geographical boundaries when it comes to helping needy patients make informed decisions. If you are capable of reaching them online, you can support them in so many ways. It depends entirely on you, how you want to serve the world. The sky's the limit to extending a helping hand. No matter who your patients are and where they are from, their physical availability doesn't matter if you want to guide them. If you have the right tools at your disposal, physical distance hardly matters.
You Get More Patients
The stronger an online presence you have, the more patients you get. And if your services are good, your patients return to you in the future when they face any health problem. So the quality of your services influences patient retention in a big way. If your practice manages to get good online reviews, nothing can stop you from fetching more patients.
You Get Instant Feedback
Whether you deserve compliments or criticism, your patients will rate your work quickly, which plays a considerable role in your growth. However, as a responsible healthcare practitioner, if you take criticism as constructive feedback, you will only keep on improving. Good feedback strengthens your confidence and makes you happy, while negative feedback encourages you to do even better.
Key Takeaways
Considering that online healthcare services are massively in demand, you can't ignore the significance of investing in healthcare digital marketing. Whether you intend to get more customers or serve more patients, you must rely on techniques that increase your market reach.
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